So Frankenstein, the Wolfman, Dracula, the Mummy, and others became as popular as rock stars. James Warren saw the trend coming fairly early on - and almost certainly helped nurture it - with his Famous Monsters of Filmland magazine, which gave young monster-lovers a monthly forum to exchange information about their favorites, as well as to read articles and look at photos introducing them to horrors yet undreamt of.
As the 60's wore on, all sorts of different monster-themed merchandise became available to kids. The plastic model kits from Aurora were a big hit, but there were dozens of other items available to attract kids' pocket money also. We're locating the Monster Toys sub-category squarely here in the 1960's section, because this was when children's love for these freakish beings was at its peak.
Dracula - Golden Press
Aurora Model Kits
Creature from the Black Lagoon
Dr. Jekyll as Mr. Hyde
Forgotten Prisoner of Castel-Mare
Phantom of the Opera
Enlarg-A-Graph Monster Set by Emenee*
Universal Movie Monsters lunchbox*