See 'n Say was the first Mattel talking toy that allowed children to choose the exact phrase they wanted to hear by adjusting a pointer on the toy's face to a particular item and pulling the chatty ring. The Farmer Says See 'n Say made animal sounds when a pointer shaped like a miniature farmer was aimed at pictures of animals on its dial. For example, when pointed at an image of a duck, the phrase "This is a duck... quack, quack, quack" was heard. Likewise, the Bee Says See 'n Say recited different letters of the alphabet ("G... Girl") when its bee-shaped pointer was aimed at them.
Unlike other toys, the original See 'n Says required no batteries. Instead, sound was produced by a simple low-fidelity phonograph record driven by a metal coil wound by pulling the toy's string. This was the same mechanism used in Mattel's Chatty Cathy dolls.
After the success of the Bee Says and the Farmer Says See 'n Says, Mattel introduced several other toys in the line. The Mister Sound Says made city sounds, the Mister Music Says reproduced sounds of musical instruments, and the Clock Says gave the time indicated by the position of the pointer on its face. A Doctor Dolittle Says edition was released after the 1967 film Doctor Dolittle, and See 'n Says featuring Disney characters were introduced in 1968. Also introduced in 1968 were See 'n Say Talking Storybooks. Children would open the book to a page, aim the pointer at the arrow printed on the page, and pull the chatty ring.
A Mother Goose and a Snoopy Says See 'n Say were unveiled in 1969. One recited nursery rhymes the other featured Peanuts comic strip characters. Also that year, Mattel introduced Mister Circus Says and Sing-A-Song See 'n Say, both part of its Super See 'n Say line. These two, which were battery operated, worked slightly differently than earlier See 'n Says: instead of pulling a string, the pointer was pushed and released to make the toy talk. The battery-operated toys were able to recite longer phrases than earlier pull-string versions. The remaining titles for the Super See 'n Say line were I Wish I Were and the Dr. Seuss Zoo, both released in 1970.