The 1980's was a banner decade for kids who grew up during that time, with several major toy releases that quickly became huge hits, selling millions of units and introducing dozens of variations. He-Man and the Masters of the Universe, My Little Pony, Teddy Ruxpin, Garbage Pail Kids cards, and Rainbow Brite were launched and quickly snatched up by millions of sweaty little hands - causing consternation with some adults, as the line between advertising and kids' entertainment began to blur significantly.
The Star Wars and G.I. Joe action figure lines, both at 3-3/4", flourished during the decade. New TV series such as The Real Ghostbusters, Silverhawks, and Smurfs created new characters for kids to love. Such properties as Transformers and the Teenage Mutant Ninja Turtles are still selling to youngsters today, having changed with the times over (now) almost three decades. Video games also came into their own during the 1980's, both in arcades and at home with the introduction of the Atari 2600 and the Nintendo Entertainment System, the precursors to today's sophisticated gaming systems.