The body was molded in a deep blue design reminiscent of a contemporary cavalry general's uniform (Zeb Zachary's and Capt. Maddox's body molds wore suspenders). The general's hands and head were made of a softer, flesh-colored plastic, with blonde hair and moustache painted on.
General Custer's accessories were identical to Zeb Zachary's - black items with two yellow ones, a kerchief and gloves - with the exception that Custer was given a general's hat instead of a regular cavalry officer's hat. The accessories included a pistol, rifle, sabre, blanket roll, binoculars, hats, bugle, etc.
The Custer figure's body stayed the same color up to the end of the Johnny West line in 1975, unlike many other figures. Some of the accessories, however, were made a silver color in the later production lines.