Johnny West and Jane West

Marx Action Figures

Louis Marx Co. was for decades the top toy producer in the United States, aiming for the lower end of the market but always producing an astonishing variety of playthings. Known primarily for their dollhouses and playsets, in the 1960's the company attempted to enter the still-early action figure market which was then dominated by G.I. Joe.

Marx found their greatest niche with what would become the Best Of The West line, a family of Western-themed action figures centered around cowboy Johnny West and his family. With Johnny's wife and children were also historical figures (like Davy Crockett), some generic Western characters (Sheriff Garrett), a handful of Indians, and even a badguy who dressed in black from head to toe, the slippery Sam Cobra.

Over the years Marx produced a number of interesting action figure series, but none of its other lines would achieve the same success as the Best of the West gang.

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Western Series / Best of the West

Bill Buck
Captain Tom Maddox
Chief Cherokee
Cowboy Kid (UK)
Dangerous Dan (Canada)
Daniel Boone
Davy Crockett
Fighting Eagle
General Custer
Jamie West
Jane West
Janice West
Jay West
Jed Gibson
Jimmy West (Canada)
Johnny West
Josie West
Princess Wildflower*
Sam Cobra
Sheriff Garrett
Sheriff Thomas Goode (Canada)
Zeb Zachary

Figure/Horse Sets
Geronimo and Pinto
Geronimo and Storm Cloud
Jane West and Flame
Johnny West and Comanche
Johnny West and Mustang
Johnny West and Thunderbolt
Sam Cobra and Thunderbolt
Sheriff Garrett with Horse

Best of the West cont.

Playsets and Accessories
Black Beauty (UK)
Buckboard with Thunderbolt
Buckskin Horse
Circle X Ranch Play Set
Comanche Horse
Corral Fence
Covered Wagon
Flame Horse
Flick Dog
Flack Dog
Fort Apache Play Set
Indian Teepee
Johnny West Camping Set
Johnny West Jeep and Horse Trailer
Pancho Pony
Rocky Mountain Gear Chest
Storm Cloud Horse
Storm Cloud Pinto and Corral Fence
Thunderbolt Horse
Thundercolt Horse

Archies (1975)

The Archies' Jalopy
Archies Carrying Case


Johnny Apollo Astronaut
Jane Apollo Astronaut
Kennedy/Johnson Space Center Astronaut
Space Expedition Set

Noble Knights

Black Knight - Sir Cedric
Gold Knight - Sir Gordon
Silver Knight - Sir Stuart
Bravo - Gold Armored Horse
Valiant - Black Armored Horse
Valor - Silver Armored Horse
Giant Medieval Castle

Lone Ranger Series

The Ready Gang

The Sundown Kid
Trooper Gibson
Dagger Horse
Midnight Horse
Thunder Horse
Action Town Play Set

Safari Adventure

Buck Hunter
Sgt. Kogo
Kim the Photographer
Safari Adventure Jeep
Pursuit Truck
Safari Adventure Cage
Lookout Tower

Secret Agent / Spy Series

Mike Hazard Double Agent
Girl From U.N.C.L.E.
Intelligent Agent Gear Locker

Stony Smith

Stony 'Stonewall' Smith
Stony Smith Paratrooper
Stony Sky Commando
Stony Smith Footlocker
Stony Smith Jeep
Stony Smith Jeep with Search Light
Buddy Charlie
General Dwight D. Eisenhower


Brave Erik the Viking
Odin the Viking Chieftain
Mighty Viking Horse