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Marx Action Figures

Louis Marx Co. was for decades the top toy producer in the United States, aiming for the lower end of the market but always producing an astonishing variety of playthings. Known primarily for their dollhouses and playsets, in the 1960's the company attempted to enter the still-early action figure market which was then dominated by G.I. Joe.

Marx found their greatest niche with what would become the Best Of The West line, a family of Western-themed action figures centered around cowboy Johnny West and his family. With Johnny's wife and children were also historical figures (like Davy Crockett), some generic Western characters (Sheriff Garrett), a handful of Indians, and even a badguy who dressed in black from head to toe, the slippery Sam Cobra.

Over the years Marx produced a number of interesting action figure series, but none of its other lines would achieve the same success as the Best of the West gang.

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Archies (1975) Archie Jughead Betty Veronica The Archies' Jalopy Archies Carrying Case Astronauts Johnny Apollo Astronaut Jane Apollo Astronaut Kennedy/Johnson Space Center Astronaut Space Expedition Set Western Series / Best of the West Figures Bill Buck Captain Tom Maddox Chief Cherokee Cowboy Kid (UK) Dangerous Dan (Canada) Daniel Boone Davy Crockett Fighting Eagle General Custer Geronimo Jamie West Jane West Janice West Jay West Jed Gibson Jimmy West (Canada) Johnny West Josie West Princess Wildflower* Sam Cobra Sheriff Garrett Sheriff Thomas Goode (Canada) Zeb Zachary Figure/Horse Sets Geronimo and Pinto Geronimo and Storm Cloud Jane West and Flame Johnny West and Comanche Johnny West and Mustang Johnny West and Thunderbolt Sam Cobra and Thunderbolt Sheriff Garrett with Horse

Best of the West cont. Playsets and Accessories Black Beauty (UK) Buckboard with Thunderbolt Buckskin Horse Buffalo Circle X Ranch Play Set Comanche Horse Corral Fence Covered Wagon Flame Horse Flick Dog Flack Dog Fort Apache Play Set Indian Teepee Johnny West Camping Set Johnny West Jeep and Horse Trailer Pancho Pony Rocky Mountain Gear Chest Storm Cloud Horse Storm Cloud Pinto and Corral Fence Thunderbolt Horse Thundercolt Horse Noble Knights Black Knight - Sir Cedric Gold Knight - Sir Gordon Silver Knight - Sir Stuart Bravo - Gold Armored Horse Valiant - Black Armored Horse Valor - Silver Armored Horse Giant Medieval Castle Lone Ranger Series

The Ready Gang The Sundown Kid Trooper Gibson Ringo Dagger Horse Midnight Horse Thunder Horse Action Town Play Set Safari Adventure Buck Hunter Sgt. Kogo Kim the Photographer Crocodile Elephant Gorilla Lion Rhinoceros Tiger Safari Adventure Jeep Pursuit Truck Safari Adventure Cage Lookout Tower Secret Agent / Spy Series Mike Hazard Double Agent Girl From U.N.C.L.E. Intelligent Agent Gear Locker Stony Smith Stony 'Stonewall' Smith Stony Smith Paratrooper Stony Sky Commando Stony Smith Footlocker Stony Smith Jeep Stony Smith Jeep with Search Light Buddy Charlie General Dwight D. Eisenhower Vikings Brave Erik the Viking Odin the Viking Chieftain Mighty Viking Horse