Marx found their greatest niche with what would become the Best Of The West line, a family of Western-themed action figures centered around cowboy Johnny West and his family. With Johnny's wife and children were also historical figures (like Davy Crockett), some generic Western characters (Sheriff Garrett), a handful of Indians, and even a badguy who dressed in black from head to toe, the slippery Sam Cobra.
Over the years Marx produced a number of interesting action figure series, but none of its other lines would achieve the same success as the Best of the West gang.
Western Series / Best of the WestFigures
Captain Tom Maddox