Before issuing, a preview of Sonny & Cher dolls was shown in 1976 catalogs. The prototypes didn't quite match the finished dolls: Sonny's face was serious, and the arms of Cher were bent at right angles. The final version of the Sonny doll version was given a smile and the arms of Cher were put straight. Both dolls were afterward unveiled on "The Mike Douglas Show."
The Cher doll's outfits, like those of her full-size namesake, were designed by Bob Mackie (Mackie's elaborate Barbie designs are now very popular with doll collectors).
Mego produced three versions of the Cher doll. The first, packaged in an orange box, had extra long hair and wore a salmon-colored gown with a flared bottom. The second doll, Growing Hair Cher, came in a purple box and featured a 'key' that kids could use to change the length of Cher's hair. This doll wore a black and silver dress and black open-toed shoes. Growing Hair Cher's dress can be found with a number of subtle style variations, and she was packaged in two different types of boxes.
The third Cher was more cheaply made, with a hollow plastic body without jointed hands. She was sold wearing a one piece swimsuit (yellow, blue, or red). This doll, available in the 1978, was packaged in a narrower orange box featuring what is commonly referred to as the Cher 'Gypsy' picture.
Mego released outfits in five different formats: Purple Box Designer Collection, Green Box Designer Collection, Boutique Collection (1977), Blue Carded fashions, and Wards Exclusive Outfit Gift Sets.
In 1977, the Mego catalog provided many items for Cher, especially clothes. They recreated some of Cher's iconic outfits from her TV variety shows like: the Laverne fit, the Indian Squaw fit (from Half Breed), the Foxy Lady fit and many others. Most of the clothes were sold separately or were contained in the two cabinets, along with shoes and pink hangers.
Also available were two wardrobes: the first, Cher's Dressing Room, was a closet/backstage dressing room/carrying case for outfits. Like the Dressing Room, the Cher Travel Trunk was a holding spot for the doll's many outfits. To re-create the stage for their show was released Cher Theater in the Round. This was a revolving stage with four scenes: the main stage, Sonny's Pizzeria, and Cher's dressing room, this also came with piano, microphone stand and dressing table. Cher's Makeup Center was released in competition with the Barbie Makeup Center and came with curlers and face paint. The last items of the catalog were Cher's Sing Along Phonograph, a portable record player, and Cher's Fashion Jewelry.