The object of the game is to get one's playing piece to the end of a winding track, a space called Home Sweet Home. The player moves his piece according to cards, drawn by each player one at a time, which can depict a specific color (red, green, blue, yellow, orange, or violet), meaning the player moves his piece to the next available space representing that color; or, the card can depict a specific place on the game board such as Molasses Swamp, the Gumdrop Mountains, the Peppermint Stick Forest, the Peanut Brittle House, or the Lollipop Woods. If the player lands on a space with a dot, he cannot move until he draws a card showing a color corresponding to the color on that space.
Candy Land has been a beloved boardgame of generations of small children for several reasons. First, the game is themed around candy and other confectionary treats which kids love; also, the artwork on the board and the box depict the mythical Candyland as being a magical world full of many good things and very little bad. Mainly, though, the game is popular because even very young children can grasp its concept and simple play; and since the game play is basically random and eliminates any sort of strategy, small children have exactly the same chance of winning as do the grownups they can talk into playing with them.