The Archies lunchbox

The Archies lunchbox The Archies lunchbox was released by Aladdin in 1970-71.

The box features Archie and Jughead getting into a car/bicycle race on one side, and the Archies musical group (including Betty and Veronica) on the other.

The characters in Archie comics date back to the 1940's, but it was in 1968 with an animated TV series that the Archies musical group started appearing, both onscreen and in the comic books.

A real-life group of studio musicians recorded under the Archies name; their biggest hit came in June of 1969 with "Sugar, Sugar."