This was the second Twiggy paper doll set released that year by Whitman. The other set was a traditional one with die-cut doll and punch-out outfits; this Magic set in the vertical box featured clothes without tabs, that stayed on the Twiggy figure when they were rubbed onto it briskly for a few moments - the 'Magic' part of the title.
The set came with more than 60 clothing items and accessories, as well as a photo album with three different photos of Twiggy.
Twiggy was a British fashion model of the mid-1960's who shot to sudden fame at a time when the public would be hard-pressed to name a single professional model. Her androgynous short hair, large eyes, and tall, thin figure brought her the admiration of millions of girls.