Following the lead of its predecessor, the first reels presented views of scenic attractions around the country. In 1951, however, View-Master acquired its main competitor, film-strip production company Tru-Vue, and with it the stereo licensing rights to all Disney characters. Graves and Gruber hit the jackpot. View-Master began offering three-dimensional images of the brand new Disneyland amusement park and stills from Disney movies and TV programs. Once sales exploded, the company also began offering reels of virtually every major kids’ show and motion picture. A number of different manufacturers have produced View-Master, including Tyco Toys and Fisher-Price.
Following the lead of its predecessor, the first reels presented views of scenic attractions around the country. In 1951, however, View-Master acquired its main competitor, film-strip production company Tru-Vue, and with it the stereo licensing rights to all Disney characters. Graves and Gruber hit the jackpot. View-Master began offering three-dimensional images of the brand new Disneyland amusement park and stills from Disney movies and TV programs. Once sales exploded, the company also began offering reels of virtually every major kids’ show and motion picture. A number of different manufacturers have produced View-Master, including Tyco Toys and Fisher-Price.